We are a thoughtful technology company

Welcome to Percolate. Here is our story. If you're looking for more of an explanation of how Percolate works, we've got that too.

Why did we build Percolate?

We are excited about technology, brands and content and thought there was a better way. Percolate is the first step in that process.

What is Percolate's mission as a business?

To help brands create content at social scale.

Why content?

As marketers, building a brand has always been about communication. This communication has primarily taken shape as some form of content.

What has changed about content that makes Percolate relevant?

Speed and scale. Before the internet messages were measured by months in market, not minutes. Brands created a few pieces of stock content each year and then spread those messages out in bursts. While stock is still a key part of internet content, brands need to create more content, more frequently. That's where flow comes in: Smart hits of curated content that are relevant and inexpensive, but still convey quality and allow the brand to leave their stamp in the form of context.

How can a brand become a great curator?

By paying attention to the world they want to be communicating with. The only way to be a good content creator is to be constantly consuming. For decades agencies have served this function for brands: Consuming culture and audience research to match up with the brand and create beautiful content. This process works with incredible efficiency but it starts to break down a bit, however, when you move to real-time, where it's not unreasonable to need to create 10-20 pieces of short-form content per day. To be effective at this sort of scale you need a workflow that allows you to produce as you consume.

How can Percolate help?

Percolate is an engine that consumes the world for a brand: Bubbling up the most interesting stories and making it easy to comment on those stories and push them out to a brand's .COM, Twitter, Tumblr, Facebook, or even ad units.